Loyalsock State Forest

This project challenged me to create a fresh brand identity and ad campaign for Loyalsock State Forest in Pennsylvania. Recognizing the need to attract a younger demographic, I designed a new logo for the forest, along with updated trail markers that are modern and easy to navigate. The centerpiece of the campaign is a targeted poster aimed at college students, encouraging them to escape the pressures of school and reconnect with nature through the beauty of Loyalsock.